Last night Reebok X Stolen Riches X Heineken X Red Bull hosted a special VIP invite only party at the Red Bull HQ to celebrate the 20th anniversary of the Reebok Pump. The party which was located on Queen Street West was super exclusive and hosted performances by Kid Koala and the legendary Pete Rock. The who's who of the urban street wear scene were in attendance such as the folks from Livestock, Uncle Otis and of course the boys from Stolen Riches. 1LoveTO and Fez from What's Fresh were also in attendance and were mad cool, check out their sites if you haven't already!
The party started off with a local DJ spinning some jams until Cabbie took the stage and introduced MTL's Kid Koala who did his set and got the party started. Later in the night the legendary Pete Rock took the stage and just murdered it with a crazy set of old school hip hop jams starting with Tribe. Needless to say the crowd went bananas and the party kept on bumping into the night.
If you don't already know, on November 20th, one of the most iconic shoes of all time will experience their 20th anniversary. If you don't know what I'm talking about and need some hints, its probably Reebok's top selling sneaker line of all time, the Reebok Pump.
In collaboration with 20 global partners worldwide, Reebok has created a special collaboration line featuring the iconic shoe. Local shop Stolen Riches was fortunate enough to be able to participate in this amazing event and come up with their own limited collabo set to release on November 20th alongside the original Reebok Pump. In an effort to commemorate this special occasion, Reebok X Stolen Riches have set up a contest to allow 30 lucky winners to win the original pump and two tickets to a VIP event hosted by Stolen Riches, Red Bull, Heineken & Reebok. The contest is composed of four challenges; the first being a multiple choice question, the second a scavenger hunt around downtown Toronto for 1/200 hidden USB Keys, the third is a set of questions that need to be answered at Stolen Riches and finally the fourth being another scavenger hunt around Toronto for 1/30 hidden envelopes. The contest ends on the 20th in time for the anniversary so don't sleep on this contest if you love the pumps!
With such a dope concept in collaboration with one of my all time favourite kicks, you already know that I've been attempting the challenges to try to score me some tix and a pair of the kicks... If you're interested in doing this contest, I seriously advise you to start the hunt for those USB keys (hints to the location are provided once you've completed Challenge 1) cause it took me a long time to find my USB Key. I searched high and low and couldn't find the USB key for the life of me, I came pretty close to giving up but like I told my friend Al, I was determined to get a key. If there's a will, there's a way!
The spot I found my key was right outside the Graffiti Shop @ 166 Spadina Ave...
