R e e b o k x W C 2 0 1 0

As an avid footy fan, I can't wait until the World Cup. It turns occasional fans into hardcore addicts and seems to bring out the national pride in everyone. Flags waving, whistles blowing, jerseys wearing, and now, kicks rocking. In honour of this year's world cup being held in South Africa (the first time in Africa), Reebok has released a couple of shoes inspired by perhaps the greatest national team of all time and perhaps the greatest underachievers of recent history (that honour would have went to Spain had they not won the Euros in 2008). Both shoes sit on top of the Reebok Classic Leather, and feature the same colour silhouette - the teams national colours on the heel and midsole. The shoes also feature gold detailing and Star(s) on the heel. You will notice there are five times the amount of stars on the Brazil version than on the England version. There is a good reason for this...Brazil has won the World Cup five time; England once.

source: KoF

k i c k s t a r t m o n d a y s: Reebok x STLN RCHS Pump 20

The Pump by Reebok was a unique innovation in sportswear when it first came out. The pump has found its way into a number of sports through equipment like baseball gloves and hockey and inline skates but here we’re only concerned with the most prolific integration – the Pump shoe. The idea behind the technology was that athletes could get better performance by filling the area around the foot with air to provide a truly custom fit. The original pump basketball shoe was a collaboration between Paul Litchfield at Reebok and an industrial design firm called Design Continuum. Dominique Wilkins became one of the first NBA stars to play in the shoe when he laced them up in his 1989 season with the Atlanta Hawks. During the ’89 season his scoring average dropped from his career high (30.7 ppg) the year before to 26.2 but you could hardly blame the shoes. Reebok enjoyed a great endorsement when Dee Brown won the 1991 NBA all star weekend slam dunk competition while wearing a pair of pumps.

Last week Reebok and The Pump celebrated its 20^th anniversary. To mark the occasion Reebok released a reissue of the original colourways (the “Bringback” pack) and teamed up with 20 shoe boutiques around the world to create some new, attractive releases. From Hawaii to Hong Kong, each location had the chance to design an exclusive colourway of the original silhouette. Toronto’s Stolen Riches was selected to be the only Canadian collaborator and, like their contemporaries from Stockholm, decided to offer a design fit for the “harsh” Toronto winters. The shoe has been treated with Teflon to resist snow and water and, with a grey pinstripe pattern covering most areas, is reminiscent of a snowboard boot. I, for one, think the design and the choice of colours is top shelf but understand this shoe may have the look only someone from this part of the globe can appreciate. You can find a nice kicks article with all the anniversary collaboration colourways by clicking here. Which is your favorite look?

Only 31 pairs of each shoe were available to pick up at midnight release parties at the design locations. Some locations offered the shoes via a lottery while most went the traditional “first come, first serve” route. If you were one of those sneakerheads who absolutely had to have them you were probably on Queen Street, west of Bathurst lining up with Maxcak and me. Originally, braving the rain and paying the near $300.00 price tag was beyond us. When Maxcak told me the lineup two hours before the drop was pretty light, I jumped out of my PJs into a rain coat and raced from Oakville to join the action. The crew at Stolen Riches obviously appreciated people coming out for the event, offering drinks and food to all. A DJ was also on hand spinning a good mix of old and new tracks. After waiting in line for around an hour and a half I was happy to get a pair of what could be an iconic shoe. Included in the package was also a Reebok Pump Toronto tee to complete the look. I am looking forward to the return of the warm weather and breaking necks when I rock them downtown. If you’re in the majority group of people and weren’t there on Thursday night, you can scour the ‘Bay to pick up a pair using the high cash, low effort method. If that is out of the question you’ll have to make sure you're first in line when the 40^th anniversary collabs drop in 2029.

r e e b o k p u m p 2 0 a n n i v e r s a r y p a r t y...

Last night Reebok X Stolen Riches X Heineken X Red Bull hosted a special VIP invite only party at the Red Bull HQ to celebrate the 20th anniversary of the Reebok Pump. The party which was located on Queen Street West was super exclusive and hosted performances by Kid Koala and the legendary Pete Rock. The who's who of the urban street wear scene were in attendance such as the folks from Livestock, Uncle Otis and of course the boys from Stolen Riches. 1LoveTO and Fez from What's Fresh were also in attendance and were mad cool, check out their sites if you haven't already!

The party started off with a local DJ spinning some jams until Cabbie took the stage and introduced MTL's Kid Koala who did his set and got the party started. Later in the night the legendary Pete Rock took the stage and just murdered it with a crazy set of old school hip hop jams starting with Tribe. Needless to say the crowd went bananas and the party kept on bumping into the night.

Peep some pics from last night...

p u m p 2 0 - S R e d i t i o n...

A little recap of what went down @ the Stolen Riches midnight release of the Reebok Pump 20th anniversay collabo...

So as you know I wasn't expecting to be able to grab a pair of the pumps that were gonna drop today @ midnight because I had plans around 9pm and thought there was no way I was going to be able to score a pair of these uber limited sneakers since they were only 31 pairs available in world. I guess it was fate that on the day of the drop the weather was mad crazy in the T-Dot. We're talking crazy rain and fog for the entire day! I met up with some of my hommies and then finished up all my errands by 9:30pm and decided that I had to swing by the drop and see how the camp out was gonna be like.

I get down roughly around 10pm and noticed that there was only 3 ppl in line, no joke, seriously ONLY 3 ppl in line. So the first thing in my mind is to ask these other people what size they're gunnin for and to my luck none of them were sporting my size. FRZA who is another spaceman on this site is a huge pump fan and a day earlier Fatz, FRZA and I were debating if we should campout for them. We all decided that we weren't going to be able to line up the entire day for them so when I saw that the line up wasn't too crazy I gave these guys a shout to see if they wanted to cop them.FRZA who's from the 'ville touched down and both him and I were able to score a pair of these pumps.

Check out pics of the SR Pumps below and the free collabo tee, "416 Stand Up!"

h u n t f o r t h e p u m p...

Got word today that I'm one of the 30 lucky peeps who participated in the ReebokPump competition and won...

Will I be seeing YOU there?

s t o l e n r i c h e s X r e e b o k c o l l a b o...

If you've been following the blog, you know I've been taking part in the Reebok Pump Hunt hosted by Stolen Riches X Reebok.

Stolen Riches has recently released images of their Reebok Pump collabo exclusive to Stolen Riches down here in T.O.

Peep the pics of these dope kicks. If you got love for T.O., you need these!





Source: Stolen Riches Blog

h u n t t h e p u m p...

If you don't already know, on November 20th, one of the most iconic shoes of all time will experience their 20th anniversary. If you don't know what I'm talking about and need some hints, its probably Reebok's top selling sneaker line of all time, the Reebok Pump.



In collaboration with 20 global partners worldwide, Reebok has created a special collaboration line featuring the iconic shoe. Local shop Stolen Riches
was fortunate enough to be able to participate in this amazing event and come up with their own limited collabo set to release on November 20th alongside the original Reebok Pump. In an effort to commemorate this special occasion, Reebok X Stolen Riches have set up a contest to allow 30 lucky winners to win the original pump and two tickets to a VIP event hosted by Stolen Riches, Red Bull, Heineken & Reebok. The contest is composed of four challenges; the first being a multiple choice question, the second a scavenger hunt around downtown Toronto for 1/200 hidden USB Keys, the third is a set of questions that need to be answered at Stolen Riches and finally the fourth being another scavenger hunt around Toronto for 1/30 hidden envelopes. The contest ends on the 20th in time for the anniversary so don't sleep on this contest if you love the pumps!

With such a dope concept in collaboration with one of my all time favourite kicks, you already know that I've been attempting the challenges to try to score me some tix and a pair of the kicks... If you're interested in doing this contest, I seriously advise you to start the hunt for those USB keys (hints to the location are provided once you've completed Challenge 1) cause it took me a long time to find my USB Key. I searched high and low and couldn't find the USB key for the life of me, I came pretty close to giving up but like I told my friend Al, I was determined to get a key. If there's a will, there's a way!



The spot I found my key was right outside the Graffiti Shop @ 166 Spadina Ave...