f o o d 4 t h o u g h t: infrareds versus varsity reds...

Jordan brand has been so kind to drop us with the infrared pack but dropping them only a week after the varsity reds begs the question, is there really that much of a difference between the two?

For the purists, the obvious answer is yes but if you really think bout it can YOU really tell the difference? I'm not going to deny that there are a select group of individuals who will be able to tell the slight hue change between the two different models but will that be a driving factor to get you to cop both? The White/Varsity-Red VI's are retailing for 209.99CDN (149.99USD) while the Infrared Pack will be retailing for 399.99CAD (?USD).

There are a few reasons why I'm personally going to pass on the pack dropping next week and stick with the varsity red models. Firstly, I'm not really feeling like spending the extra cash on some models that are almost identical. I know a few of my friends will come at me and say that I'm not a true Jordanhead for making that statement but if you really want to go down that road and talk about being a true Jordanhead, you'd spend the extra flow to grab the OGs with the Nikes on the back (I know they're way more expensive and rare).

Secondly, dropping these colourways only a week apart are really heavy on the finances. I'm not sure how many people can realistically spend 689.28CAD (after taxes) in two weeks on three pairs of shoes. I'm personally more inclined to save that type of cash and spend it on something else, but that's just me.

Third is the hype. With every newbie Jordanhead vying for the Infrared Pack, it is going to be near impossible to find a spot that will have them in stock. With the phenomenon of the Pre-Order, most ppl will be left in the dark if they haven't already bought them up front. I for one have grown out of the whole camping out mentality as I'm getting older and don't really feel like waiting out in line during the middle of the night.

Please keep in mind that these are my own opinions and are by no means meant to make anyone feel bad. If you want to buy both, do it. If you want to camp out, do it. I mean it would make sense to cop the Infrared Pack if YOU hadn't been one of those individuals who copped the Black/Varsity-Red VI's earlier in the year (which I doubt since almost ALL of us copped them).

The way I see it is if you can get the pack through a link at a good rate, do it up. I know I would but the question is, WILL you be able to with all this hype? Share YOUR thoughts with us...

b e a t d o w n...

Go out and get that "Thank Me Later" dropping this Tuesday (15th) and show some support!

Here is a classic joint from Drizzy, enjoy!

Kobe Bryant: All Together Now...

Awesome...

NIKE - WRITE THE FUTURE

Nike is definitely stepping up their World Cup campaign. Check out the vid below which highlights Nike's new Elite Series of footy boots. When I first saw this video, the feeling that came over me was unnatural...I didn't know what to make of it. Even still, it's indescribable. The video features the likes of Didier Drogba, Wayne Rooney, Ronaldo (not the fat one) and Ronaldinho, who coincidentally isn't in the Brazil squad.



Also as a treat, here is the vid directed by Guy Richie (of Snatch and Madonna fame) from a couple years back. Which one do you like better?

b e a t d o w n...

Another throwback to a couple of tracks I remember from way back.

I remember when they first launched BET in Canada, these two videos use to be on heavy rotation. A nice throwback to some classic videos from the '90s.

Enjoy!

u m b r o - w o r l d c h a m p i o n s c o l l e c t i o n...

All I have to say is WOW, Umbro created a winning combination with this marketing campaign.

Beautiful women and footy, What else does a man need?

Source via: FreshnessMag

c o m p l e x p r e s e n t s: wale's top 50...

If you were to ask me to name one person who you should model your kicks game by I would say Wale without any hesitation. Wale's got a great sense of what makes a heater and not what's just hype.

He recently did a piece for Complex of his Top 50 kicks, peep the list here!

c o m p l e x p r e s e n t s: LeBron’s Greatest Moments in Cleveland...

With Cleveland's recent loss to the Celtics in the '09/'10 NBA Playoffs, rumours are running rampant of LBJ's departure (if you've been living under a rock you should know that LeBron is a free agent come this summer).

As a result, the guys over @ Complex have come up with some of LBJ's greatest moments in Cleveland.

Does this mean that the King is leaving his hometown to be the King of New York? We'll have to wait and see...

a j v i - i n f r a r e d p a c k (07/10)...

Some new shots of the Air Jordan VI "Infrared" pack rumoured to be dropping July 2010 have hit the web.

The "Infrared" pack which resembles the style of the more recent Jordan packs released (i.e. the Raging Bulls) sport a drawer system style box and special plastic bag coverings for the shoes. These shots may only represent what the samples were released in but its still a good teaser for whats to the come.

The overall box appears to be of a black makeup w/o any visible markings and sport "Air Jordan" lettering found on the OG boxes these were originally released in (i.e. look @ the tongue of the AJ VI for an example). A lot of sneakerheads have already expressed interest in these and hope JB can finally confirm a release date. Although these look more and more like they will release don't be surprised if they're an international release like the AJ III "True Blues" which left many of our Stateside friends in the cold!

Source via: NiceKicks

Converse - "You're It" Campaign

Converse recently released a really cool campaign featuring up and coming artists called "You're It"

Check out Cudi's "You're It" campaign where you'll notice him rocking some BAPE and Ambush! jewelery.